Save Money on Marketing

There’s no doubt that marketing is a numbers game. Target 1000 contacts and you will see some results, target 10,000 contacts and you will see more results. But, sad to say you also see more wastage, more contacts being targeted with your message who had no genuine interest in that particular product. So it is equally true to say that a highly targeted campaign to 1000 contacts can be more effective than a non-targeted campaign sent to 10,000 contacts, and at that point you’re saving money.

But let’s not get ahead of ourselves, a simple way to start is to use an e-mail campaign to gauge response and identify areas of interest, see how e-mail allows you to identify targets. Professional e-mail campaigns are best handled by an online e-mail service provider (not simply outlook or whichever other e-mail product you use for your own e-mails). These services are available for a monthly fee typically for less than £10 per month (500 contacts) and approximately £50 per month (10,000 contacts). Once subscribed you can send out as many e-mails as you like to the contacts in your database, at no extra cost! Larger systems will even allow unlimited contact numbers and you still pay nothing more than your monthly fee.

The upshot here is that you can use your e-mail campaigns to harvest and gather information about what your contacts are interested in. You can then fine tune your offerings, promotions and campaigns to effectively target people who have already expressed a genuine interest in your products, simply by virtue of opening and reading or clicking in response to one of your e-mail campaigns. Your relatively costly direct mail “brochure post”, or representative visit, becomes much more targeted and effective.

Remember the 80 20 rule, you will get 80% of your business from 20% of your clients, E-mail campaigns can help you identify the 20% you should be talking to.

So a low-cost e-mail campaign to 500 contacts can be started for as little as £10 per month. At a time When marketing professionals (rightly) believe that, cutting back on a company’s ability to be seen by a wider audience is suicidal, particularly because you have to work much harder to secure a sale, offering them a deal or something different.

Try something different today - call us and we will set up an e-mail campaign for you with prices from £349!

07774 924500